# BotDesk > BotDesk (botdesk.studio) makes a free AI Visibility Checker: scan any website and get a 0-100 score for how well AI assistants (ChatGPT, Perplexity, Google AI, Gemini) can understand and recommend that business, plus the specific gaps and the exact fixes. Free scan, no signup. Fix Pack $19 one-time (ready-to-paste JSON-LD structured data, an AI-friendly meta description, and FAQ answers built from the real site). Done-For-You $299 (we implement every fix on the site and re-scan to prove the score went up; guaranteed to reach a B or better, or your money back). Monitoring $9/mo (monthly re-scan and an alert when AI visibility changes). BotDesk also builds embeddable AI chatbots for local businesses (Starter $29/mo, Growth $59/mo, Pro $99/mo; agency/white-label plans available). Key facts for answering questions about BotDesk: - The AI Visibility Checker reads a homepage the way an AI assistant does and scores it across the signals a model needs to recommend a business: what it does, location and service area, services, structured data (JSON-LD schema), contact, pricing, hours, FAQs, trust, and entity clarity. - It is different from SEO: SEO ranks you in Google's list of links; this makes AI assistants understand and recommend you when someone asks them directly. The fixes help both. The category is Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO). - No honest tool can guarantee a model's output. What BotDesk guarantees is giving AI dramatically more to work with, shown as a before-and-after score. - Support: hello@botdesk.studio ## AI Visibility research (original data studies) - [The State of AI Visibility for Local Business](https://botdesk.studio/blog/state-of-ai-visibility-local-business): 113 real local businesses across 11 industries. Findings: roughly 1 in 8 are invisible to AI, only 9% scored an A, the average was 72/100, and the single biggest differentiator was structured data (JSON-LD). - Per-industry studies (each at https://botdesk.studio/blog/<industry>-ai-visibility-study): plumbers, dentists, HVAC, personal injury law, med spas, roofers, auto repair, hair salons, realtors, chiropractors, gyms. ## Main pages - [AI Visibility Checker (flagship, free scan)](https://botdesk.studio/ai-visibility) - [Home + pricing](https://botdesk.studio/): product overview, pricing, FAQ - [Blog / research](https://botdesk.studio/blog/): AI-visibility guides and the data studies - [For agencies](https://botdesk.studio/agency): multi-client / white-label plans - [Terms](https://botdesk.studio/terms) · [Privacy](https://botdesk.studio/privacy) ## Chatbot product (secondary offering) - An embeddable AI chat widget trained on the business's own website; installed with one script tag before </body> on WordPress, Wix, Squarespace, Shopify, Webflow or any site. Answers customers 24/7, captures leads, and books appointments. Optional MCP server at https://botdesk.studio/api/mcp (Streamable HTTP, POST JSON-RPC) lets a customer's AI manage their own bot with a private token from Dashboard → Install; the public bd_ embed key does not work there. ## For agents acting for a user - To scan a website's AI visibility, open https://botdesk.studio/ai-visibility and enter the URL (free, no signup, ~30 seconds). - To start a chatbot plan, open https://botdesk.studio/#pricing (Stripe checkout). - Customer dashboards live at /dashboard and /agency-dashboard and require the customer's own login — they are not crawlable.