We scanned 8 med spas for AI visibility. Two were invisible, and the average was the lowest we've measured.

People now ask ChatGPT and Google's AI "where should I get Botox in Austin?" So we took 8 real med spas and scored how well an AI assistant can actually understand and recommend each one from its website.

We ran every homepage through a tool that reads a site the way an AI assistant does and scores it from 0 to 100 on the things a model needs to recommend a business: what it does, where it serves, its services, structured data, contact details, pricing signals, hours, answers to common questions, and trust signals. Med spas invest heavily in beautiful, image- and animation-rich websites. That turned out to be exactly the problem.

The prettier the site, the more invisible

Two of the eight med spas couldn't be read at all. Not a low score, no score: the crawl loaded the page and found nothing usable, the signature of a site built almost entirely in JavaScript or behind a booking-widget wall. These are often the most visually polished sites in the set, and that's the trap. A gorgeous, animation-heavy homepage that dazzles a human can be a blank wall to the AI deciding who to recommend.

The readable sites: a wider spread, and a lower floor

Of the six that could be read, the scores ranged more widely than in any other niche we've checked, and the average was just 69, the lowest of the lot. Here's how the full set landed:

One reached an A, so it's clearly doable. But most of the readable sites clustered at C, and two of the six had no structured data at all, landing them at the bottom. The pattern is consistent with everything else we've seen: the sites missing the schema that hands AI its facts scored the lowest.

What AI couldn't tell about these spas

Beyond the invisible sites, the readable ones left an assistant guessing on the things clients decide by: exactly which treatments are offered (Botox, fillers, lasers, memberships), rough pricing or specials, who performs them, hours, and answers to "is it safe / does it hurt / how long does it last?" That is precisely what an AI needs to recommend one spa over another, and when it lives inside an image or a script instead of readable text, the model can't use it.

The takeaway

Med spas are the clearest example of the gap: the niche that invests most in how a site looks scored the worst at being understood, with a quarter of them invisible to AI entirely. Being beautiful was the old bar. As clients shift to asking AI directly, the new bar is being readable first, then being the spa the AI is confident enough to name, and that starts with putting your treatments, pricing signals and answers into text a model can actually read.

More from this series: plumbers, dentists, HVAC companies, and personal injury firms. Also: why ChatGPT doesn't recommend your business.

Method: 8 med spa homepages in Austin, TX, scanned in September 2026 with BotDesk's AI Visibility Checker. A spot-check, not a census; individual businesses are not named.